139 West Broadway . NYC



There are no straight lines in nature. Anyone who knows Lorraine Massey will recognize this statement. Lorraine’s newest venture, Spiral (x,y,z) is a salon and generative space where her many passions come together, physically and metaphysically. The spiral form conjures up many images throughout history— from gods and goddesses adorning Botticelli spirals, the Fibonacci sequence, Robert Smithson’s Spiral Jetty, Louise Bourgeois’ spiral drawings, to the Triskele or Triple Spiral; a complex ancient Celtic symbol from Newgrange which derives its name from the Greek word ‘Triskeles’. And, there is the Solar System itself, in which about a third of known galaxies are flat spirals.

Lorraine Massey has been an integral voice in the Curly community for over two decades, championing the case for natural hair and the first to create a product void of sulfates found in shampoo that dries out hair and pollutes our waters.

In 1993, Lorraine founded Devachan in NYC, the coveted Curly hair salon. A few years later, she was the first to create No(Sham)Poo, a 100% sulfate free product line. Massey is once again bringing her knowledge of Curls to the forefront with the introduction of a brand her new line of carefully curated artisanal hair care products. CurlyWorld is a unique and transformative collection aimed to inspire an organic bond with the hair that’s natural to oneself. Each CurlyWorld product is generously infused with high quality botanicals that include the resurrection plant, bamboo extract, aloe vera, and coconut water—all of which help to nourish and protect your hair, as it’s something you wear everyday of your life.

Spiral (x,y,z) will also be a central hub for Curl by Curl™️ Classes, workshops and sink tanks.

Massey travels the world teaching all things Curly and has written two critically acclaimed books: Curly Girl: The Handbook and Silver Hair: The Handbook. CurlyGirl Kids will be arriving in May 2020.


Lorraine Massey

Born and bred in the UK, Lorraine Massey has been instrumental in pioneering the booming Curly Girl movement. Dedicated to educating and sharing her unique hair methodology, Lorraine was the first to introduce the “No(Sham)Poo" ideology to the hair world with the launch of NoPoo, a 100% sulfate free product. Over the course of two decades, Lorraine founded Devachan salon and the Devacurl product line, authored two critically acclaimed hair care books: Curly Girl: The Handbook and Silver Hair: The Handbook, and brought the revered Curly Girl Method to life, which has since been adopted by millions worldwide. Within the past few years, Lorraine has transitioned her time and energy into new territories, offering a fresh perspective to the curly community. Today, Lorraine is the sole owner of Spiral (x,y,z) and the CurlyWorld product line. In addition to educating from behind the chair at her salon, Lorraine spends her days traveling the world, from Egypt to Australia, teaching the Curl by Curl method through interactive workshops and classes. In the spring of 2020, Lorraine will be launching her third book, Curly Kids: The Handbook along with an updated and expanded addition of Curly Girl: The Handbook.

Rosie DaSilva

Originally from Rio de Janeiro, Rosie DaSilva has been a hairstylist for over 25 years and has worked alongside Lorraine Massey developing and crafting the Curl by Curl™️ method. Anyone who has experienced the gift of sitting in Rosie’s chair, is privy to her unique talent and dedicated passion for understanding and working with curls and various textures of natural hair. Rosie will be joining the CurlyWorld team and sharing her years of expertise, teaching the art of Curl by Curl cutting and CGmethods at Spiral (x,y,z) and beyond.

Edward Joseph

Edward Joseph (Ed) has been a hairstylist and colorist for over 21 years, trained directly under Lorraine Massey, the original curly girl and founder of CG and Curl by Curl method. Ed is one of the original Curly hair stylists, with years of experience developing products for curly hair applications, designing hair for Broadway shows, and contributing to editorial photoshoots and books, including Curly Girl: The Handbook. Ed is not only a wildly talented curly hair expert, his mastery as a colorist has led him to develop his own unique hair painting technique that is individually tailored to address all Curl types and hair textures. He has traveled the country teaching his expertise and will be joining the CurlyWorld team to teach Curl by Curl™️ Cutting and his Color by Curl™️ method at Spiral x,y,z and beyond.

Vitoria Wense

Originally from Brazil, Vitoria Wense has been an integral part of the Curl community from its inception over 20 years ago. Vitoria has worked primarily with Curl stylists and colorist and possesses an uncanny ability to patiently organize schedules, whilst lovingly welcoming and remembering every single guest that visits the salon. Always happy to see you, Vitoria has a genuine way of making you feel right at home.

Julio Sandino

Born in Nicaragua and based in New York City, Julio Sandino began his career as a make-up artist in the mid-90's assisting Francois Nars in both editorial and runway. For fifteen years, he was a member of the NARS artistry and training team and has represented the brand as an educator and knowledgeable brand expert, serving as a liaison between the high-fashion and consumer worlds. As an artist, Julio has honed his talent and experience backstage on high-profile runway shows including Gianni Versace, Versus, Dolce & Gabbana, Marc Jacobs, Anna Sui, Herve Leger, Diane Von Furstenberg, Carolina Herrera, Marchesa and John Bartlett, where he created fashion-forward looks on the industry’s top models, including Naomi Campbell, Carolyn Murphy, Alek Wek and Erin O’Connor. He also has collaborated with top make up artists; Diane Kendal, Lisa Butler, and Pat McGrath. Julio has worked on shows for designers Vivienne Westwood, Thakoon, Nicole Romano, J. Mendel, Chris Benz, and James Coviello. His work has also graced the pages of fashion’s top domestic and international publications including Italian Vogue, Condé Nast Traveler, British Vogue, British Marie Claire, Harper’s Bazaar, The London Times, Japanese Vogue, Rolling Stone and Bolero, and he has demonstrated his talents on MTV and VH1. Julio has worked on advertising campaigns for Domenico Vaca and Lautrec Paris, and with notable photographers François Nars, David LaChapelle, BJ Formento, and Ursula Steiner, and his trademark style has earned him clients such as Angelina Jolie, Eva Longoria, Erykah Badu, Tilda Swinton, Eliza Dushku, Rachael Taylor, Lady Victoria De Rothschild, and The Rolling Stones. Julio is currently the owner and CEO of Oiluj, Life Oil. A superfood skincare company available for retail in New York, Chicago, and Beverly Hills.